PX Com

Launch of an Innovative multimedia application for in-flight passengers entertainment

  • Our Ambition
    • To determine the expectations of B2B target of the proposal (advertisers – marketing department). 
    • To transform client’s specific needs into impacting roadmap.
  • Our Approach
    • Audit and benchmark the brand to be ecosystem. 
    • Qualitative marketing research.
    • 10 face-to-face in-depth individual interviews. 
    • A unique method for calculating the ROI of the proposal.
  • Benefits
    • Successful identification of motivation levers and key criteria of competitive differentiators.
    • Tailored proposal meeting target expectations. 
    • Development of commercial tools (arguments, positioning, etc.).