Western Union

Acquire offline and through Retail, customers for wu.com

  • Our Ambition 
    • Create new growth opportunities thanks to a unique on/offline program. 
    • Nurture the awareness and drive wu.com performance. 
  • Our Approach
    •  Development of an Ambassadors Program “recruit small business offline, incentivize them to become ambassadors of the online service”.
    • POS visibility on geo-targeted areas personalized per class  of trades.
    • An exclusive methodology to calculate ROI and track the source of the transactions online.
  • Benefits 
    •  Visibility on more than 350 POS with a strong ROI vs. a classical OOH campaign. 
    • Strong endorsement of the concept and consolidated affinity to the brand.